News

Apr 13 2016

Tennessee Showcases Diverse Tourism Attractions With 2,000 Customized Pre-Roll Ads

Tennessee may be best known for its country music roots in Nashville, but the state also attracts tourists looking to see the Smoky Mountains, caves and a growing food and dining scene.

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Mar 31 2016

Dynamic Creative in a Programmatic World

As marketers get savvier at collecting and leveraging data, the opportunities around personalization messaging—also known as dynamic creative optimization—are evolving. In the last 10 years, the industry has reached the point where display advertisements...

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Mar 07 2016

Mindshare Blends Dynamic Video With Data-Informed Creative For Mazda

Campaign briefs are increasingly filled with demands for advanced creative versioning, forcing agencies into closer collaboration with ad tech providers.

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Mar 03 2016

Spongecell's CEO On Programmatic Creative And IoT

Creative hasn't kept pace with the evolution of the advertising landscape in the past 10 years, according to Spongecell CEO Ben Kartzman. Spongecell, a creative management platform, aims to change that with "smarter programmatic...

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Mar 03 2016

It's Time to Put an End to Marketers' Bad Habits

Too often bad habits are the hardest patterns to change. But when marketers engage in bad marketing habits they can hinder their own performance, as well as negatively impact the brand they work on and its business performance. So, it's essential for marketing...

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