News

Dec 22 2016

Brand-Building in the Age of Programmatic Creative

As someone who has been in the trenches of programmatic creative since the beginning, it is exciting to see how the industry has been pulling together to develop best practices that will make advertising more efficient, effective and engaging. As one of the authors...

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Dec 22 2016

The Process of Making Digital Ads is Gradually Starting to Become More Programmatic

Could the concept of “programmatic creative” finally be having a moment?

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Dec 05 2016

This NYC Startup Has Raised $10.5M to Optimize Marketing

Display advertising is taking a larger share of ad spends each. With this burgeoning market, the use of the right creative is critical. Spongecell, with their CORE technology, is providing brands the opportunity to target customers in smarter and effective ways with the...

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Oct 31 2016

Spongecell Raises $10.5 Million to Bring Creative and Media Closer Together

Tailoring individual messages to someone based on past behavior is easier said than done, since media and creative usually operate independently.

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Oct 25 2016

Has the stage finally been set for Programmatic Creative?

The phrase “programmatic creative” has been on everyone’s lips and on people’s minds for a while, but it might be that years from now, 2016 may be considered the year the industry pivoted to embrace the technology and methodology in a meaningful way.

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