News

Apr 17 2017

OpenRTB Native 1.2 Adds Dynamic Creative/Third Party Ad Serving Support

The OpenRTB Native Subgroup has released version 1.2 of the OpenRTB Native Ads API Specification for a 30-day public review period ending May 17, 2017. Major enhancements include support for third party ad serving, privacy flags, and new event tracking options.

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Mar 17 2017

Spongecell Integrates Grapeshot's Keyword Targeting Tech

Programmatic creative tech platform Spongecell on Friday said it’s integrating Grapeshot’s vertical-specific keyword targeting technology. The partnership aims to offer advertisers the ability to serve the most relevant creative ad units based on the Web page...

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Mar 17 2017

Spongecell Integrates with Grapeshot

Programmatic creative leader partners with leading keyword data provider to enhance personalized marketing by marrying creative decisioning with contextual page targeting.

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Jan 24 2017

Smarter Programmatic Creative = CMP + DCO

Lately, there has been some debate about the specific roles that creative management platforms (CMPs) and dynamic creative optimization systems (DCOs) play in the programmatic creative sphere. CMPs are in effect design tools that facilitate the creation of the...

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Jan 09 2017

Spongecell Launches HTML5 Format For Personalized Video

Spongecell, a provider of programmatic creative technology, on Tuesday announced the release of a new HTML5-based video format that’s designed to help advertisers work with personalized, data-driven interactive video on a cross-device basis. In launching the new...

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