News

Jan 29 2018

Flashtalking Merges With Spongecell To Fuel US And Global Expansion

Rich-media ad server Flashtalking has merged with the dynamic creative optimization (DCO) specialist Spongecell.

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Jan 29 2018

Spongecell & Flashtalking Announce Merger

Flashtalking and Spongecell Announce Merger, providing the scale and know-how to lead Sophisticated Advertisers

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Nov 30 2017

The More Control You Have Over Your Digital Destiny, the Higher the Dividends

If you want to see the future of ad tech, look to the evolution of financial trading tools.

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Jul 20 2017

IAB Releases New Ad Portfolio with Flexible Ad Sizes in Alignment with LEAN Principles

The Interactive Advertising Bureau (IAB) today released a finalized version of the new “IAB Standard Ad Unit Portfolio,” featuring ads that allow for creative to adjust to a variety of screen sizes and resolution capabilities. Developed by the IAB...

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May 10 2017

Machine Learning is the Present and Future

Artificial intelligence (AI), or machine learning, is a hot topic and has become an increasingly vital component of data-driven marketing.

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