If you like speed, this Bud's for you. The campaign was launching in a matter of days, and Bud Light still needed a display unit to help extend their video content. Whom should they turn to? The guys who invented quick-turn creative, of course—Spongecell. The in-banner video unit was built in 48 hours, allowing the team to make their launch date and extend the Bud Light Living video spot across display inventory. Cheers.