Spongecell's CORE (Creative Optimization Relevance Engine) allows brands to serve smarter, data-driven creative and to streamline the creative build process to maximize efficiencies. By integrating data, machine learning and automation in the creative process, we enable marketers to efficiently deliver more resonant brand experiences in their digital advertising.
We put the power of dynamic creative at your fingertips. Maximize the relevancy of your creative while minimizing set-up and productions time. The Spongecell Self Service Platform streamlines your campaign workflow every step of the way. Our platform is optimized for production, decisioning and trafficking efficiencies.+ Learn More about Workflow Efficiencies
Relevancy leads to results, and our personalized creative can help you create more relevant brand experiences for your customers. With Spongecell’s CORE technology, target your audience with our turnkey data including local weather, location and time of day. Or, leverage your own 1st/3rd party data or product catalogs to create ads that speak to the individual, not to an audience model. Now get talking.+ Explore Dynamic Creative Campaigns
Spongecell's decision engine provides the most flexible methodology to deploy complex marketing strategies through an elegant, intuitive interface. Our fast, efficient and reliable product catalog onboarding system updates in real-time to power our advanced product recommendation. Clients can update targeting or creative on the fly without the need to retraffic. This degree of control, transparency and efficiency for sophisticated marketers is unparalleled.+ Watch Video to Learn More
Actionable insights in an easy-to-use interface. Our reporting tools make it easy to visualize performance against each concept and strategy, manage workflows, and make smarter decisions; meaning less digging and more doing. Let CORE do the heavy lifting with our always-on Creative Auto-Optimization. We can optimize to a variety of KPIs, helping you make the most of your buy.+ Get in-depth with Creative Auto-Optimization