Aug 24 2015

Five Steps To Survive the Flashpocalypse

The Flashpocalypse is coming. Google has announced that the next version of its highly popular Chrome browser will “pause content (like Flash animations) that aren’t central to the Webpage” (read:ads).

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Aug 18 2015

Just What Exactly Is a Petabyte

Spongecell serves about a petabyte of data every month. That's one quadrillion bytes. To put that into perspective, here are 9 things you could do with that much data: 

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Jul 28 2015

Smarter Programmatic Creative Roadshow: UK Edition (Part 2)

Our UK road trip continues (on the left side of the road, of course). In our first post, we covered Birmingham and Edinburgh. In this installment, we’re going to talk Leeds, Manchester, and Cardiff. Fasten your seatbelts, adjust your mirrors, and pop in your...

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Jul 26 2015

Smarter Programmatic Creative Roadshow: UK Edition (Part 1)

Six cities, eleven days, 13 agencies, and four Spongers with a mission—spread Smarter Programmatic Creative across the United Kingdom. The UK is the world’s fifth largest advertising market. Last year, the country’s total ad spend topped out at...

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Jul 16 2015

Smarter Programmatic Creative: Data-Driven Creative, Creative-Driven Results

While often neglected in the digital advertising conversation, creative is, in fact, the essential ingredient to ad performance. It’s what makes advertising tick—no digital ad strategy will work if the creative isn’t there to back it up. And if...

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