Blog

Jan 04 2017

HTML5: The Evolution of Video Webinar

Throughout 2016 the growth of video ad spend has continued its upward trend as viewers consume more video content across devices. The ad tech industry, however, has grand plans to advance and further develop how video ads are produced for the new year in light of the...

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Dec 16 2016

Target Creative with More Robust Weather Data

As the year 2016 quickly comes to a close with the holiday season upon us, winter weather is in the air! From heavy snow and hail to blustery blizzards, we’re all familiar with the feeling of dread at the thought of snow days at home with the kids or hours of...

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Nov 11 2016

5 Questions About Programmatic Creative

As a MediaMath partner in programmatic creative, we help advertisers leverage customer data and brand content to personalize ads for maximum relevance to consumers. How exactly does this work, and what are the finer benefits to advertisers? Below, we answer these and other...

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Oct 12 2016

HTML5: The Evolution of Dynamic & Interactive In-Stream

In 2016 the growth of video ad spend has continued its upward trend as viewers consume more video content across devices. eMarketer recently published that "60% of US digital video ad spending [is] expected to be transacted through programmatic channels this...

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Sep 30 2016

Top 10 Things to Know about Spongecell Self-Service

The widespread adoption of programmatic creative has left advertisers with the desire to roll up their sleeves and take ownership of their data-driven campaigns. The Spongecell self-service platform offers unprecedented control and flexibility to create, target, schedule...

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