One on One: Ben Kartzman on Meeting the Creative Challenge

Dec 08 2017

We're living in the era of personalization, where consumers can design one-of-a-kind sneakers and order curated snack boxes delivered to their front doors. How can brand marketers keep up with this growing expection for personalization across all of their touchpoints with consumers—especially in digital advertising? 

Spongecell CEO and co-founder Ben Kartzman sits down with DMN Editor-In-Chief Kim Davis to talk about ways to use technology to meet the growing creative content challenge, especially how to avoid sending generic brand messages to individuals at different stages of the customer journey. Tune in below to hear find out how!