Spongecell's Decision Engine and Creative Auto-Optimization Video

Jan 29 2016

CORE powers our best-in-breed decision engine and creative auto-optimization to develop the right creative content for each consumer. Our CORE platform does this by understanding the consumer’s environmental factors, past behavior, and how they are likely to react to any given creative.

Watch above to learn how Spongecell’s decision engine and creative auto-optimization work together to create the most personalized user experience, and impactful results for an advertiser. 

For a quick introduction on programmatic creative, watch here. To dive deep into Spongecell's decision engine and creative auto-optimization only, watch it in action here.