an overview of
our process

We'll work with you to build and traffic the best performing ad possible, from the initial kick-off call with our producers to the final detailed campaign reports.

  • Phone

    kick-off call

    A Spongecell producer will help you choose the right solution and walk you through the process. We work for you, so you never have to learn a new API or change your process.

    see solutions
  • Gears

    ad production

    After receiving assets for the campaign, your producer will build your engaging ad experience, usually in as little as 72 hours—start to finish.

    ad templates
  • Traffic

    live campaign

    Our Ad Ops team will traffic your ad or if you prefer, we can send tags to you. Either way, we ensure that your ad goes live smoothly and your reporting is accurate.

    ad ops faqs
  • Reporting

    detailed reporting

    At campaign’s end, you’ll receive a full campaign summary detailing performance—this in addition to the real-time data that’s always available through our web-based platform.

    sample report

get your ad live

How will you be trafficking your ad? Choose your method below to see the steps of each process.


direct to sites

You provide the contacts, we send out our tags directly to the publishers and networks. Download our Direct to Site Trafficking Guide to find out how.

get started
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advertiser side server

We can integrate with DFA, Atlas, Mediaplex and other third party servers! Download our Third Party Trafficking Guide to find out how.

get started