Cielo attendance jumps 10%


 
"The first time we used Spongecell to promote an event we saw an increased attendance of nearly 10%.  We’re now using the interactive marketing software as part of our social marketing campaign on MySpace and Facebook."

Nicolas Matar
Owner
Cielo

 

Cielo, New York venue voted best nightclub in the world in 2005-06 by prestigious Clubworld Awards

In order to drive attendance, Cielo wanted to expand its online presence through social media networks, while maintaining its brand integrity and messaging. The club needed to find a single platform to engage clubbers across emails, websites, and social networks. Spongecell allowed Cielo to:

· Customize alerts sent via SMS or email

· Manage, update and change promotions in real-time on MySpace and Facebook profiles for the
  club, the DJs and other talent.

· Engage clubbers with sleekly designed event pages featuring interactive maps, video, and links to ticketing

· Manage RSVPs and automatically export lists

Results: Increased attendance by nearly 10%
 
 		  
 

 
 

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