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ABOUT SPONGECELL

Spongecell transforms your standard banner ads into dynamic flash ads with rich media-like functionality. Our multi-media ads engage your audience longer, use no more real estate than a standard banner ad, and keep users on the publisher's page. Spongecell offers a range of functionalities in a single ad unit, providing your audience with a choice of how to interact with your ad. Build your ad with us.

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WHY SPONGECELL

For Creatives:

  • + Maintain full creative control - no templates!
  • + Go beyond 40k limits with our polite loading strategy
  • + Quick turnaround - ads produced in 72 hours or less
  • + Dedicated production team for each campaign
  • + Ads can be built in any size needed
  • + Heat mapping available through our reporting interface

For Media:

  • + Run on any standard placement on the web
  • + Serve through 3rd party ad servers
  • + Support multiple KPIs and drive to multiple landing pages
  • + Ensure authentic data through hover intent technology
  • + Make optimizations a breeze (no re-trafficking needed)
  • + Access real-time web based reporting (export to Excel) 24/7

BEHIND THE SCENES

  • Ben Kartzman, CEO

    Ben established himself working for global leaders in consulting, banking and technology such as Accenture, Morgan Stanley and Intel. As an executive at Accenture, Ben led the sales and delivery of high-value management consulting engagements. Ben also has formidable experience leading teams in building highly usable software products as demonstrated for venture backed start ups in New York. Ben graduated with honors from Carnegie Mellon with a dual BS in Human Computer Interaction and Information & Decision Systems.

  • Andrew Simon, SVP Global Sales

    Andrew Simon is a new media industry veteran, specializing in Digital Sales, Sponsorships, Online Video, Business Development, Account Management, and Digital Strategy. After graduating from Emory University, he began his career at Grey Advertising. Simon later moved to NYPost.com where he was the first Account Executive at the News Corp digital property. Simon has held senior and lead sales positions at Rare Medium, Tech TV, Bthere TV where he gained experience selling online properties and managing marketing, media placements, and production of branded entertainment video content. After leaving Bthere TV, he went on to co-found Doubleagent.com, a men's lifestyle brand. Simon built and ran ad sales for Maxpreps.com, a high school sports media property, and helped sell the company to CBS in 2007. Simon then joined Fantasy Sports Ventures as the EVP of sales. Simon has also acted as an advisor and consultant for several companies including the IAB.

  • Andres M. Morón, VP Business Operations

    Andres brings a wealth of economic and financial expertise to the Spongecell executive team. Prior to joining Spongecell, Andres led teams at Booz Allen & Hamilton in the development of Business Cases for the Department of Defense's various new IT initiatives. His particular expertise lay in forecasting the required capital injections and resources required to get programs off the ground and estimating their anticipated pay back periods. Andres also spent a summer in Barclays Capital's Summer Associate program analyzing the capital structures of potential acquisitions for M&A deals and determining how the acquisitions would affect the acquirer. Andres holds an MBA from New York University's Leonard N. Stern School of Business with a concentration in Media and Technology as well as a Bachelors of Mechanical Engineering from Carnegie Mellon University.

  • Chris Hobb, CTO

    Chris has over twelve years experience designing and developing professional enterprise software. He created and deployed web applications used by Goldman Sachs, Merrill Lynch, and Charles Schwab. Prior to Spongecell, he engineered business process solutions for the Internet Technology Governance application suite for Mercury Interactive. Chris graduated from Carnegie Mellon with college and university honors in Computer Science and minors in Math and Physics. At Spongecell he has overseen the dramatic growth in our ad serving and leads R&D.

  • Anthony Yam, Chief of Products

    Anthony leads development of Spongecell Ads technology. Prior to Spongecell, he built the flagship product for a Natural Language Processing startup that was successfully acquired and integrated into Ariba's Spend Management platform. Early in his career, he designed and built electron defense systems at the U.S. Naval Research Laboratory in Washington, DC. Anthony graduated magna cum laude with a degree in Electrical Engineering from the University of Tennessee.

  • Blythe Dunham, Principal Architect

    Blythe has been focusing on server and database performance and scalability for over a decade. She has spoken at several conferences on web technologies and analytics including Railsconf and the MySQL conference where she became a certified DBA. Blythe graduated Phi Beta Kappa with college and university honors at Carnegie Mellon with a Master's degree in Software Engineering and a Bachelor's degree in Computer Science.