Spongecell’s Creative Management Platform helps advertisers enhance the power of digital brand creative by leveraging customer data and brand content to personalize ads for maximum relevance. Our Smart Canvas provides creative customization that scales across the entire digital media plan. Spongecell’s CORE (Creative Optimization Relevance Engine) combines robust data integrations with powerful optimization and decisioning tools. Our streamlined workflow empowers advertisers to make smarter creative decisions and build powerful online campaigns that drive performance and ROI. This is Smarter Programmatic Creative: Data-driven creative. Creative-driven results.
Ben Kartzman is CEO and co-founder of Spongecell. Under Ben’s leadership, Spongecell has become one of the fastest-growing companies in the United States. Before co-founding Spongecell, Ben worked at venture-backed Guidester (now Searchandise.net) in product and business development. Prior to that, Ben worked in consulting, first at Bridgeline Software and then at Accenture. Ben graduated with honors from Carnegie Mellon with a dual BS in Human Computer Interaction and Information & Decision Systems.
Anthony Yam leads the development of Spongecell ad technology. Prior to Spongecell, he built the flagship product for a natural language processing startup that was successfully acquired and integrated into Ariba's Spend Management platform. Early in his career, he designed and built electronic defense systems at the U.S. Naval Research Laboratory in Washington, DC. Anthony graduated magna cum laude with a BS in Electrical Engineering from the University of Tennessee.
Byron Ellis is CTO of Spongecell, where he heads research and development. Prior to Spongecell, Byron served as Chief Data Scientist for LivePerson, a company that helps businesses engage in real-time customer communications. Byron also held various leadership positions at AdBrite, eventually serving as the company’s CTO. Byron holds a PhD in Statistics from Harvard University and was a postdoctoral fellow at Stanford Medical School. Byron earned a BS in Cybernetics from UCLA.
Andres Morón is Spongecell's CFO. Andres brings a wealth of financial expertise to the Spongecell executive team. Prior to joining Spongecell, Andres led teams at Booz Allen Hamilton in the development of business cases for the Department of Defense's various new IT initiatives. Andres holds an MBA from New York University's Leonard N. Stern School of Business with a concentration in Media and Technology as well as a BS in Mechanical Engineering from Carnegie Mellon University.
Meagan Soszynski is Spongecell's VP of Human Resources. As head of global HR, Meagan is responsible for attracting, developing, and retaining top talent and deploying strategic human capital initiatives across all markets. Prior to joining Spongecell, Meagan was director of human resources at eMusic, a digital music retailer. She also held various HR positions at the New York University hospital system. Meagan earned her BA from Syracuse University and her MA from American University.
Joy Stroud is Spongecell's VP of Business Development and leads partnership strategy. She identifies and develops revenue-generating opportunities with Publishers, Ad Networks, DSPs, DMPs and other third parties. Before joining Spongecell as our first sales executive, Joy held roles in both creative and media agencies including Grey Advertising and Crossmedia. Joy earned her BA from University of Virginia and her MS from Boston University.
Scott Jones is Spongecell's VP of Sales, North America. He leads our sales team and manages strategic relationships with agencies and brands. As an early entrant at Specific Media, he was a key player in their growth, including multiple acquisitions and the expansion of their team to over 800 employees. Prior to Specific Media, Scott held various roles at media and publishing companies, including The New York Times, Boston.com, and Alcatel-Lucent. Scott earned a BS from University of Missouri-Columbia.
Michael Hand is Spongecell's VP Sales, EMEA. Based in our London office, Michael leads the UK team and manages strategic relationships with agencies and brands. Before joining Spongecell, he worked across market-leading brands in press (Associated Newspapers), magazines (Hearst Magazines UK), and digital and mobile platforms (IGN Entertainment). Michael holds a BSc from Leeds Trinity University.